Navarro Regional Hospital recently named Susan Johnson as the new director of marketing. Johnson brings a wealth of marketing experience to the hospital as well as deep roots in the community.
“Navarro Regional has made great strides in connecting with the community,” said Xavier Villarreal, CEO of Navarro Regional. “I feel confident that Susan will continue this effort along with strategic planning of marketing efforts for our hospital, doctors and affiliates throughout the county.” Johnson will assume the responsibilities left vacated when Frank Martinez accepted a position as administrative specialist at Hill Regional Hospital in Hillsboro.
“I am proud to be a part of an organization that is making a positive difference in our community,” Johnson said. “Programs such as the Senior Circle and Healthy Woman are key to providing outreach and education. I look forward to studying the existing plans and marketing efforts to further develop services for the client base.
“Navarro Regional is an icon for Navarro County. Professional doctors, nurses, medical staff and volunteers who know you and/or your family provides a level of comfort close to home, family and church.”
Johnson spent most of her childhood in Corsicana, along with her two sisters Wendy and Julie, and parents David and Billie Ann Mitchell. Johnson and her husband, J.P., have twins, Cade and Claire, age 7, who attend the Sam Houston Dual Language Program.
Johnson credits her involvement with the University Medical Center in Lubbock as its account executive in 1995 while working with The Price Communications Group as her initial experience in healthcare marketing. Spending time with each division throughout the hospital to develop a comprehensive marketing plan was a major undertaking. “I worked directly with the vice president and director of communications at UMC to develop a plan for each division. The plan included television, print, PR, and event plans,” Johnson said. Later, UMC was recognized with several ADDY awards for pieces throughout the campaign.
Johnson’s education and work experience landed her “back home” in 1997. Johnson spent 10 years as the director of marketing at Navarro College overseeing all marketing and recruiting efforts. In 2006, Johnson broadened her scope of professional marketing services by opening a local marketing and promotions agency, Spark Marketing Co., with her business partner, Paul Smith. Smith will continue to operate Spark Marketing Co. under his direction.
“I truly appreciate being a part of this community,” Johnson said. “I have had the opportunity through Spark to work with many local businesses and organizations including the City of Corsicana, Navarro College, and Corsicana ISD. I can appreciate the dedication and desire to make Corsicana/Navarro County a great place to live and work. It is my desire to continue this mission through Navarro Regional Hospital.”
Courtesy of The Corsicana Daily Sun |
